Top Beauty Retail Apps on iOS in New Zealand: Q4 2024

In the fourth quarter of 2024, the performance of top beauty retail apps on the iOS platform in New Zealand showcased varied trends in downloads, active users, and revenue. Here's a closer look at the top five apps in this category.

MECCA - Beauty Shopping saw its weekly downloads fluctuate throughout the quarter, peaking at about 1.4K in early October and again at 1.2K in late December. The app maintained a steady active user base, starting at 16.5K and reaching 17.7K by the end of the quarter.

Sephora - Beauty Shopping experienced a consistent pattern in downloads, with a notable peak of 982 in the last week of November. The active user count varied, starting at 8.9K and peaking at 9.9K in the week before Christmas.

Lush Fresh Handmade Cosmetics had a significant increase in downloads during the week of December 23, reaching 2.8K. Active users mirrored this trend, rising sharply to 1.9K in the same period.

OLIVEYOUNG GLOBAL maintained a relatively stable number of downloads throughout the quarter, with minor fluctuations. Active users followed a similar pattern, ending the quarter with 676 users.

Think Dirty – Shop Clean showed a gradual increase in weekly downloads towards the end of the quarter, peaking at 170 in mid-December. Active users also saw an uptick, reaching 359 during the same period, while weekly revenue saw a peak of $114 in the second week of October.

These insights are based on data from Sensor Tower, providing a comprehensive look at the beauty retail app landscape in New Zealand. For more detailed analytics and insights, visit Sensor Tower's website.